APMEX and JM Bullion are widely regarded as the most trusted sites to buy gold online. Money Metals Exchange is another top option, with over 14 years in business, transparent pricing, and 24/7 customer support.
When choosing a dealer, look for an A or A+ rating from the Better Business Bureau, real-time pricing with no hidden markups, and verified positive customer reviews. You should also confirm that gold comes from a reputable mint, such as the U.S. Mint or the Royal Canadian Mint.