Rosland Capital is a mid-tier precious metals dealer that’s been operating since 2008. Compared to top competitors like APMEX, JM Bullion, and Kitco, Rosland tends to charge higher premiums on coins and bullion, which is a common criticism.
It targets retirement-focused investors through heavy TV advertising and celebrity endorsements.
Larger online dealers like APMEX and JM Bullion generally offer more competitive pricing, greater product selection, and stronger customer reviews. Rosland does carry an A+ BBB rating, but has faced FTC scrutiny over pricing disclosures in the past.
For cost-conscious buyers, most comparison sites favor the larger online dealers.