Disclaimer: We are reader supported. We may be compensated from the links in this post, if you use products or services based on our expert recommendations. Please read our Advertising Disclosure.
GBI Direct (legally Hard Assets Alliance, LLC) is an institutional-grade platform for buying, selling, and storing physical precious metals like gold, silver, platinum, and palladium. It operates as an agent for customers rather than a traditional dealer, using its SmartMetals Marketplace where multiple bullion dealers compete to fill orders.
Metals are held in fully allocated, insured vaults in cities including New York, Salt Lake City, London, and Zurich, guarded by firms like Brinks and Loomis. It offers IRA accounts, automated monthly investing (MetalStream), and on-demand physical delivery, positioning itself between retail dealers and fully institutional custody services.
Related: GBI Direct Review